AVID Protools Black Friday: Deals, Predictions, Historic Discounts

Starts
Nov 3, 2026
PREDICTED
Starts
Nov 3, 2026
CONFIRMED
Ends
Nov 30
LIVE
up to
40
%
discount

AVID Pro Tools Black Friday 2026: predicting up to 40% off a first year of Pro Tools Ultimate, Studio or Artist

up to
40
%
discount
BUY NOW*
up to
%
discount
BUY NOW*
up to
%
discount
BUY NOW
Overall Deal Rating
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Avid's 2025 Black Friday deal ran from early November to 30 November 2025, with up to 40% off the first year of an annual Pro Tools subscription: Ultimate $359 (was $599), Studio $199 (was $299) and Artist $79 (was $99). Perpetual licences and their update plans were not discounted. We expect a similar offer in November 2026, with the biggest cut on Ultimate, at Avid and at Plugin Boutique*.

Length Rating
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About four weeks in 2025, from early November to 30 November, and some resellers ran to 31 December.
Breadth Rating
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All three subscription tiers, for new buyers and renewals, but not perpetual licences or their update plans.
Depth Rating
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Up to 40% off Ultimate in 2025, but only for the first year, and Artist got just 20%.
Details

Black Friday 2025: up to 40% off annual subscriptions

From early November to 30 November 2025, Avid cut the first year of annual Pro Tools subscriptions paid upfront. Scoring Notes reported that the same prices applied to subscribers renewing in their Avid account.

Pro Tools Ultimate: $359 for the first year (40% off $599)

Pro Tools Studio: $199 (33% off $299)

Pro Tools Artist: $79 (20% off $99)

After the first year, subscriptions renew at the standard price. Some resellers kept these prices until 31 December 2025.

Perpetual licences and upgrades in 2026

Avid still sells perpetual Pro Tools licences through resellers. Owners renew updates with a perpetual licence upgrade: $199 a year for Studio and $499 for Ultimate. Avid has not discounted these at Black Friday: in 2024 an Avid community manager confirmed that the 33% offer was for subscriptions only. Resellers can be cheaper. In November 2024 Thomann sold the Ultimate upgrade for about $441.

Prediction for Black Friday 2026

Avid's Black Friday discount has moved around: up to 33% in 2022, 20% in 2023, 33% in 2024 and up to 40% in 2025. In August and September 2026 it took 20% off all annual plans, so we expect Black Friday to go deeper again: up to 40% off a first year of Ultimate, about 33% off Studio and 20% off Artist, from early November to the end of November 2026. We do not expect perpetual upgrades to be included.

For Artist, the 2025 Black Friday price of $79 was no lower than the August 2026 offer, so only Studio and Ultimate buyers gain much by waiting.

Deal History

Black Friday 2022 to 2025

Black Friday 2025 (early November to 30 November): up to 40% off annual subscriptions; Ultimate $359, Studio $199, Artist $79.

Black Friday 2024 (November 2024 to 3 January 2025): 33% off annual subscriptions; Ultimate $399 (was $599), Studio $199, Artist $66.

Black Friday 2023 (to 4 December): 20% off annual subscriptions; Ultimate $479 (was $579), Studio $239, Artist $79.

Black Friday 2022 (14 to 27 November, later extended): Studio annual subscription $199 (33% off $299); Artist $74.99 (25% off $99).

Black Friday 2021 (from our earlier coverage)

Black Friday 2021: 50% off a first year of Pro Tools Ultimate and 33% off other first-year subscriptions.

Other Ways to Save

Other ways to buy Pro Tools cheaper

Missed the Black Friday sale? Here are other ways to save before the next one:

Education discount: students and teachers can get Pro Tools Studio for education for $99 a year, and Avid halved that to $49.50 in its third-quarter 2026 offer. See our student discounts guide.

Other sales: in August and September 2026 Avid took 20% off all annual Pro Tools plans: Artist $79, Studio $239 and Ultimate $479.

Perpetual upgrades: if you own a perpetual licence, compare the upgrade price at Thomann* with Avid's $199 for Studio or $499 for Ultimate.

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