
AVID Protools Black Friday: Deals, Predictions, Historic Discounts

AVID Pro Tools Black Friday 2026: predicting up to 40% off a first year of Pro Tools Ultimate, Studio or Artist
Avid's 2025 Black Friday deal ran from early November to 30 November 2025, with up to 40% off the first year of an annual Pro Tools subscription: Ultimate $359 (was $599), Studio $199 (was $299) and Artist $79 (was $99). Perpetual licences and their update plans were not discounted. We expect a similar offer in November 2026, with the biggest cut on Ultimate, at Avid and at Plugin Boutique*.
Black Friday 2025: up to 40% off annual subscriptions
From early November to 30 November 2025, Avid cut the first year of annual Pro Tools subscriptions paid upfront. Scoring Notes reported that the same prices applied to subscribers renewing in their Avid account.
Pro Tools Ultimate: $359 for the first year (40% off $599)
Pro Tools Studio: $199 (33% off $299)
Pro Tools Artist: $79 (20% off $99)
After the first year, subscriptions renew at the standard price. Some resellers kept these prices until 31 December 2025.
Perpetual licences and upgrades in 2026
Avid still sells perpetual Pro Tools licences through resellers. Owners renew updates with a perpetual licence upgrade: $199 a year for Studio and $499 for Ultimate. Avid has not discounted these at Black Friday: in 2024 an Avid community manager confirmed that the 33% offer was for subscriptions only. Resellers can be cheaper. In November 2024 Thomann sold the Ultimate upgrade for about $441.
Prediction for Black Friday 2026
Avid's Black Friday discount has moved around: up to 33% in 2022, 20% in 2023, 33% in 2024 and up to 40% in 2025. In August and September 2026 it took 20% off all annual plans, so we expect Black Friday to go deeper again: up to 40% off a first year of Ultimate, about 33% off Studio and 20% off Artist, from early November to the end of November 2026. We do not expect perpetual upgrades to be included.
For Artist, the 2025 Black Friday price of $79 was no lower than the August 2026 offer, so only Studio and Ultimate buyers gain much by waiting.
Black Friday 2022 to 2025
Black Friday 2025 (early November to 30 November): up to 40% off annual subscriptions; Ultimate $359, Studio $199, Artist $79.
Black Friday 2024 (November 2024 to 3 January 2025): 33% off annual subscriptions; Ultimate $399 (was $599), Studio $199, Artist $66.
Black Friday 2023 (to 4 December): 20% off annual subscriptions; Ultimate $479 (was $579), Studio $239, Artist $79.
Black Friday 2022 (14 to 27 November, later extended): Studio annual subscription $199 (33% off $299); Artist $74.99 (25% off $99).
Black Friday 2021 (from our earlier coverage)
Black Friday 2021: 50% off a first year of Pro Tools Ultimate and 33% off other first-year subscriptions.
Other ways to buy Pro Tools cheaper
Missed the Black Friday sale? Here are other ways to save before the next one:
Education discount: students and teachers can get Pro Tools Studio for education for $99 a year, and Avid halved that to $49.50 in its third-quarter 2026 offer. See our student discounts guide.
Other sales: in August and September 2026 Avid took 20% off all annual Pro Tools plans: Artist $79, Studio $239 and Ultimate $479.
Perpetual upgrades: if you own a perpetual licence, compare the upgrade price at Thomann* with Avid's $199 for Studio or $499 for Ultimate.
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AVID is a renowned American company that specializes in designing and manufacturing professional audio and video software, including the industry-standard digital audio workstation (DAW) software, Pro Tools. Since its introduction in 1989, Pro Tools has become a go-to choice for audio engineers, music producers, and sound designers worldwide. In this overview, we'll discuss the company's product offerings, key features, educational resources, and more.
Product Offerings
AVID offers a range of products and services designed to cater to various aspects of audio and video production. Some of their notable products include:
Pro Tools
Pro Tools is AVID's flagship DAW software, providing users with a comprehensive suite of recording, editing, mixing, and mastering tools, suitable for professional music production, post-production, and sound design.
Pro Tools | Ultimate
Pro Tools | Ultimate is an advanced version of Pro Tools, offering enhanced features and capabilities for large-scale productions, surround sound mixing, and immersive audio formats.
Sibelius
Sibelius is AVID's professional music notation software, allowing composers, arrangers, and publishers to create and edit complex scores and sheet music.
Key Features
AVID's Pro Tools is known for its professional features, reliable performance, and seamless integration with hardware and third-party software. Some of the key features of Pro Tools include:
- Industry-standard tools: Pro Tools offers a comprehensive suite of recording, editing, mixing, and mastering tools, making it suitable for professional music production, post-production, and sound design.
- Advanced automation: Pro Tools features advanced automation capabilities, allowing users to streamline their mixing process and achieve precise control over their projects.
- Collaboration and cloud storage: Pro Tools enables users to collaborate on projects, share tracks, and store sessions on the cloud, making it easier to work with other artists and producers.
Educational Resources
AVID provides a wealth of educational resources through their blog, which features tutorials, artist interviews, production tips, and industry news. Additionally, AVID offers AVID Learning Partner (ALP) courses and certifications for users who want to learn more about their products and improve their skills.
Support and Community
AVID offers support resources for their products, including knowledge base articles, troubleshooting guides, product documentation, and a responsive customer support team that can be reached via email or phone. Users can also stay up-to-date with the latest product news and releases by following AVID's social media channels.
Summary
AVID is a leading company in the world of audio and video production, known for designing and manufacturing professional software like Pro Tools and Sibelius. With a focus on professional features, reliable performance, and seamless integration, AVID offers tools that help musicians, producers, sound designers, and video editors elevate their projects and unlock their creative potential.


