We are not huge fans of the subscription model generally. However, we welcome Antares adding a dramatically cheaper option to buy into the original pitch correction eco-system, Auto-Tune. Compared to the existing Auto-Tune Producer and Auto-Tune Ultimate subscriptions, the subscription costs 75% less than the Producer package, the previous cheapest subscription tier.
The Autotune Essentials* bundle includes a sensible and useful selection of plugins. We suspect that most prospective buyers will be interested in Auto-Tune Access. Auto-Tune Access retails for $99 as a standalone perpetual license, but you can frequently pick up the plugin for $49. Compared to the new subscription tier, $49 pays for 2 years of Auto-Tune Essentials subscription. While you never own the plugins, you will benefit from not just the 3 additional plugins included, you will also get free updates during those 2 years.
Overall, this subscription will be very popular and attract many new customers to take out an Auto-Tune subscription.
Trained in classical and jazz piano, Christof has over 30 years of experience in songwriting and music production. In 2021, he founded musicmanta and is now its Editor-in-Chief. Christof has worked in marketing for 25 years in Unilever and Kimberly-Clark. He is now the Head of Performance Marketing UK for Andrex, Kleenex, and Huggies, leading a team of 10 to create award-winning marketing campaigns, writing effective content, reaching millions of people.
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